Jasmine Childress
Jasmine is a strategic identity designer, creative entrepreneur, founder of Tiny Concepts® and EIGHT THIRTY SEVEN®. As the creative force behind Tiny Concepts®, she is building a dynamic collective that reimagines the future of the creative industries. This community-driven initiative connects innovators, educators, and thought leaders who share a vision for a more inclusive and equitable creative sector. Through carefully curated collaborations and strategic partnerships, Jasmine is fostering an ecosystem where small ideas catalyze significant industry transformation. EIGHT THIRTY SEVEN® is her creative and collaborative studio that transforms bold visions into compelling brand experiences—with expertise in design systems and visual storytelling, crafting identities that resonate deeply and drive meaningful change.
Her approach combines analytical thinking with creative intuition, ensuring every touchpoint—from strategy to execution—serves a clear purpose. With my background in process optimization and brand strategy, she brings methodical precision to creative problem-solving. Her work spans identity design, brand strategy, and community building—always with an eye toward lasting impact. Whether developing comprehensive brand systems or nurturing creative talent, her focus on creating authentic connections that drive industry evolution. She champions transparency and intentional design thinking at EIGHT THIRTY SEVEN® and Tiny Concepts®. Jasmine’s collaborative approach has earned the trust of change-makers across various sectors, while her commitment to community building continues to shape a more accessible and sustainable creative industry. Currently, she shares a studio space for artists and creative entrepreneurs in Hush House, located in the Jerico building in Kalamazoo. Jasmine was selected as one of sixteen creatives for the Michigan Arts & Culture Council Rising Leaders cohort.